If the production company cannot raise the finances to produce their own trailers for the film then their distributors will. It is then the distributors job to release the trailer not as an advertisement technique but as a market film to audiences. Trailers can be put onto popular video sharing sites such as YouTube and or be shown in the cinema before the start of other films.
How does the Ill Manors Trailer use the key conventions?
Firstly, the Ill Manors trailer is only 1 minute and 44 seconds long which for a trailer is quite short as the average time is 2-3 minutes so it doesn't necessarily follow this standard, however it does have a few establishing shots of London to show the setting'; it is also quite controversial as it does show the run-down and deprived areas of London where the film is set out of focus of the city of London (Canary wharf & Olympic stadium). The music used is from the soundtrack of the film, which was created by the producer, Plan B (Ben Drew). It includes two of his songs which act like a narrative to what is going on in the trailer. Different forms of editing is also used with a variety of shots to promote the film in a unique way using established conventions. Ill Manors shows very fast paced cuts which adds to excitement but doesn't give much away and could lead to speculation. Synergy is also used in this trailer as the sound track for this film is sung my the director Plan B, so the film is used to promote Plan B's new album, however the album is also used to promote the movie as the music acts as a second narrative as it tells the story so the two pieces of media promote each other.
Who is the target audience?
In my opinion I think that the target audience for this film trailer should be between 13-30, however it may not be suitable for the younger ages as their is a lot of gratuitous violence and inappropriate scenes and themes including the prostitution side of the film, gang culture/violence and drug abuse. For these reason I would expect the BBFC rating would be at least an 18 rating, this would be based on the sexual references, violence and frequent bad language.
This film would attract more of a male audience, approximately 70% of the audience may be male, as violent films are usually associated with younger males. The 30% female audience is a guess, although some females may view this film if they want to know more about the 'streets' of London and maybe to be informed not so much for entertainment. It may also be more uncomfortable for females to watch as their is a fair amount of abuse directed towards women and portrays them as inferior. In terms of the different psychopathic groups I thinks that main group for this film that would view it based on the trailer would be struggler's. This is because it may relate to their interests more than succeeder who would aspire to be better than the peoples characters presented in the film.
The way the trailer is put together doesn't provide us with a clear narrative as the editing is fast paced and some of the clips don'y show anywhere near enough information to make an assumption into what happens next and where it appears in the narrative. The trailer leads to much speculation about the film and the characters, this is because we do not know the equilibrium and the event that caused the dis-equilibrium, we are then left guessing. Also the use of some of the non-dietetic sound is unusual as you would normally expect to see diegetic voice-over from the actors , however there is some diegetic parallel sound used from Plan B's soundtrack. Two of his tracks are used to tell some of the story which helps with the narrative as the lyrics to his songs relate to the film.
Almost all of the main characters and ones featured in the film are in the trailer, making it hard to see who would be the protagonist, however the use of slow-motion and super 8 editing on some of the clips could have been used to show some of the main characters in more detail and their past. I think that the unique selling point (USP) for this film is that it is relate-able and endorsed by celebrities such as Plan B, the director of the film. This would also help appeal to the films specific target audiences as Plan B is successful in the eyes of young teens and adults who follow his music.
Towards the end of the film trailer we see all the relevant information regarding the release, actors and directors. The release date appeared in bold later in the trailer as it was on of the most important bits of information for the audience as it lets them know when they can view it. The main actors and directors names are in their typical font and style towards the bottom of the trailer. Also, the institutions that helped produce and distribute the film, trailer and different type of media are credited with their logos near the end of the trailer. furthermore, the reviews from various magazines including men's health were included within the trailer to show that the film had received views from their respective audiences which read the magazines.
How has the genre of the film been represented through characters, setting, lighting, colour, music/dialogue, camera shots/movements/angles and editing?
In this trailer we see the use of the iconic setting of London being used to show off the genre of the film but at the same time promote it. In the trailer we see time laps shots of London's streets at night. In the background of these shots we always see the backdrop of Central London (Canary Wharf). By showing the area which it is filmed helps show off the genre as you wouldn't associate places like Picadilly to be overrun with council estate and high-rise housing. Also the way that the character are dressed helps give us a genre as some of the young males can be seen wearing the baseball caps and tracksuits. This is usually stereotyped with people who fit into the socio-economic demographic of the c2's,D and E's. From this information we could link this to the genre of what people in this group may watch and this could include urban life, action and drama. In this case we could infer that the genre for this film is urban life as it links its target audience. furthermore the shots of the Olympic stadium is ironic because you wouldn't assume that in such a developed area of east London which is going to host the world Olympics can neighbour such a poor area which is stricken by poverty. This adds to helping identifying the genre as you would see in a crime and urban life film struggle which is being represented by the controversial landmarks of the Olympic stadium and the estate blocks of forest green.
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