2) Make notes on the lecture: focus on Plan B/Ben Drew's views on the opportunities for young people in London and how these inspired Ill Manors.
- He didn't have respect for the authority in the past.
- His view was that the youths that came from dysfunctional families didn't think that they belonged in society
- The youths believed rap music guided them
3) What are Plan B's beliefs/politics? What are his values/ideologies? Explain your answers.
Plan B strongly believes that the youth are undermined and are represented to be violent and dangerous people due to their underclass background in society. He is against the government and their policies stating that they are not doing enough to keep kids off the street by closing down youth centres. He believes that all kids should be treated equally, whether they come from a council estate or mansion, or whether they were lucky enough to be born into a caring family or were unlucky to be born into a dysfunctional family. His ideology stems from his past experiences growing up within a dysfunctional family, and being kicked out of school. The word 'chav' used to mean something affectionate to him but now is used to label and demonise the people that live on council estates and he feels strongly about the fact that it is almost like classism opposed to racism.
4) Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?
I think the target audience is for individuals who don't know much about council homes other than what the media advises them of. These individuals who have just about gotten to be subject to the media would maybe need to listen to an alternate point of view of the condition of youngsters living in homes. There would practically be an even part in the middle of guys and females on the grounds that the discussion is coordinated to individuals of London and the ages would most likely fluctuate. However, this depends on the demographics and psychographics they go under. An older audience may be from working class, lower middle class and some of the middle class(mainstreamers and aspirers). The more youthful audience would originate from a portion of the working class and lower as it is significant to them (strugglers). Additionally, the fan base of Plan B would need to watch this and support him since his tunes are like his discussion however the discussion is only a political method for getting his voice listened. The audience from his music is practically like the target audience of the discourse. Be that as it may, the more seasoned audience would most likely not listen to the music in light of the fact that the verses may not be pertinent to their (more) fruitful lives.
5) What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? Read this summary of moral panics and the definition from Wikipedia and use them in your answer.
Plan B believes the media conveys the youth in only a negative way, and almost demonises them. He believes that by the media doing this and stereotyping them to be "CHAVS" they're going to be against being a part of society and decide to riot, as they've feel like they've been pushed out due to coming from a less fortunate family. According to Stanley Cohen, a moral panic occurs "When a person or group of persons emerges to become defined as a threat to societal values and interests" and people who
threaten the social order have been described as"folk devils".
Moral panics raise a strong theme of concern as there's some wrong behavior going on that has a negative impact on society.
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