MIGRAIN introduction to Media: Reading an image

Denotation 

This is an advertisement for the sports brand Reebok, which is being promoted by hip hop artist 50 cent.

Colour

This poster is in black and white. The darkness around 50 cent gives off a serious/mysterious vibe from him. By creating direct light on his face also makes him stand out so we can see his facial expression in more detail.

Pose

To begin with he is looking directly at the camera so it looks as though he is looking straight at the reader. His facial expression is also serious which gives off an effect on the reader that this Reebok brand is something serious or important. His body on the other hand is not facing directly straight, his back is turned away from the other side of the poster. This could signify that he is not looking back in life and looking forward to the future. His body position also contrasts with the text on the other side of the poster 'take advantage of today as tomorrow is not promised'.


Framing + Composition
The poster consists of two images 50 cent and his fingerprints on the other side. These two images are split equally in half which may portray equality. This could signify that although has had a bad side to him and a bad past , he also has a good side and is willing to better himself.

Lighting
The lighting is shone directly on 50 cent's face which creates dark shadows behind him. This may also signify that anything behind him in unimportant , what is important is him as a person now.

Type of shot
 This type of shot is a medium shot. It is not too close up but not too far away at the same time. 

Subject matter
There is not exactly a product being advertised in this poster which suggests that it is the Reebok brand that is being advertised overall.





Denotation
This is a celebrity endorsement by Justin Bieber and Lara Stone for Calvin Klein Jeans.

Colour 
The colour of this poster is in black and white. The use of black and white in this poster helps us see the contrast between Justin's skin colour and his dark tattoos and dark hair. This creates a contrast between Justin and Lara as Lara is a well-known dutch model who is portrayed as a very feminine, classy female. Whereas Justin's tattoos make him look more masculine and are also very symbolic which can help us read his personality instantly through the image. For example the cross in the middle of his chest may signify that he is a religious man and that fact that it is in the middle of his chest may tell us that he thinks he is godly.

Pose
The male figure in this advert is in front of the female, she is also grasping his chest and jeans. This could be reinforcing the stereotypes made upon woman that they need a male figure in their life. In addition the tattoo in the middle of his chest is of a cross which may be telling us that he thinks he is godly this again is reinforced by the female standing behind him and grasping onto his chest and jeans , portraying how she is attached to him and feels safe in his presence.

Type of shot

This is a medium shot. This shot enables us to see a good amount of detail in the image for example Justin's tattoos. It also allows us to see the background and surroundings however this advert / image does not have much surroundings.

The target audience for this advert is females 50% male 50% aged 16-35.

Subject matter

The product being advertised in this image is the Calvin Klein boxers that Justin Bieber is wearing. Again we can easily see this as the use of black and white makes the white boxers stand out on the poster . The model (Lara Stone) is also gripping onto Justin's jeans and pulling them down