Ill Manors: Broadcast platform concluded

DVD extras
Watch the Making Of Ill Manors from the DVD extras. (Watch in class - unavailable online).

1) What does this tell us about Plan B's intentions in making the film?
Plan b wanted to create a realistic setting when creating the film ill Manors because he set it in a council estate where he grew up. From this we can suggest Plan B wanted the film to be as realistic as possible and not have to decorate a random location in the East of London.

2) What do we learn about the production process for Ill Manors?
Ben Drew was eager in finding hidden talent from kids who lived in council estates. For the production for the film, he wanted to commence auditions in the local area of Forest Gate, East London. Therefore, we can identify Plan B's beliefs being portrayed as he attempts to improve their hopeless lives. This shows he is serious about aiding people living council estates through the production process of his film ill manors.

3) What can you tell about the possible target audience from this short documentary?
The documentary suggests the target audience is potentially for people who live similar lives to the artificial lives of the characters in Ill Manors. That would be strugglers from thephsychographics and some of the working class and unemployed citizens- demographics. I believe this because they would be able to relate to the film significantly with the sex, violence and drugs. Those three things are heavily linked with council estates which have now been constructed as stereotypes of those areas which has now become a dominant ideology. Also, I believe the film is supposed to send a message out to viewers which means there is a possibility people with opposite lives could watch the film in order to get a better understanding of the struggle of living in urban decaying estates.


4) Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the 'making of' documentary.
 Plan B successfully told the story of the outcaster's lives in society. The film allowed the viewers to build an emotional connections with most of the characters in the film from the prostitutes to the main characters. Without thinking, the viewers would have sympathy for the characters from the film because of their situation when they would normally ignore/blame these people who live those lives in real life. Their ideology could change because they were able to view the topic about council estates kids in a different perspective. Plan B said he wanted each character to display a different style of life but have them lead to the same place in life in the documentary because they are without jobs so have to make money illegally.  




Broadcast/online
Watch Plan B interviewed by SBTV while he was editing Ill Manors.

1) What is SBTV? Research the channel and explain how it became successful.

BTV is a YouTube channel that uploads songs of hip hop from people with good talent. It gives these people a chance to do something good with their lives as they can peruse a career in the music industry. It was founded in November of 2006 by Jamal Edwards who was a teenager at the time. The channel became successful because he hosted artists like Dizzeey Rascal, Tinchy Stryder and Chipmunk which attracted a wide range of audiences who loved their music. The target audience is for people of council estates with difficult lives. From thephsychographics they would be strugglers and potentially mainstreamers because they would want to fit in with other people who like hip hop or live dangerous lives (young mainstreamers). From the demographics, some of the working class, unemployed and uneducated people are the target audience for the interview because they are probably interested in Plan B's Ill Manors. Also, his fan base would watch this as they are followers of his adventures.

2) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?

The audience appeal for the interview would be the informal language used to represent a realistic setting and conversation. Its as if the interviewer (nobody) knows Plan B who is famous which would make the audience feel like they have an opportunity of meeting someone famous because Sean Sagar was able to.


3) How is Plan B (the brand) represented in this text?

 Plan B is represented as an ordinary person because he acts and talks in a manor that histarget audience would. It seems as if he wants to be seen as an  uneducated person who was able to pounce on the slightest opportunity available to him and now he tries to influence young people into doing the same thing.

Television
Watch Plan B interviewed on the Jonathan Ross show.

1) The Jonathan Ross show used to be aired on BBC One until he was released from them in 2010 because of the offensive things he had said. It now appears on ITV 1 on a Saturday night. The alternative audience to his music audience would be the target audience of the interview because they watch the show already. If they hear he will be on the show, it may persuade them to hear what he has to say about the lifestyle of council estate kids.  From the demographicspeople of the working class, lower middle class and some of the middle class may watch this as they would watch the show or want to hear Plan B's views.

2) The opening of the clip appeals to the teenage audience through the colloquial language used. The use of the swearing means that the youth of our generation can feel like they are in a normal environment, and nothing is artificial. This can allow them to build a relationship with these celebrities

3)Someone that is very dedicated and passionate about this film. However there is other side to him that swears and jokes around which can remind the audience that he is just like us, the youth culture, which promotes realism.



Radio

1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?

BBC 1 Radio isn't really popular in terms of other media sources, such as tv. The average listening figures for this station are 53,502(2014). BBC 1 radio has declined over the years as there has been an increase in their competitor market as more people have started to listen to music on-line or through social media. This is one of the reasons as to why it may have decreased.


2) Who is the target audience for BBC Radio 1?

BBC Radio 1 is a British radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in modern and current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00 pm, including electronic dance, hip hop, rock, indie or interviews. It is aimed primarily at the 15–29 age group.


3) How does Plan B promote Ill Manors in this interview?
 Plan B talks about his dedication in making the film Ill Manors. He talks about the opportunity he has provided the young kids of forest Gate.He mentions that he had to complete shots of phones and mini sim chips. This was attempted to target his audience in the movie. He also mentioned the faith he has in his actors, as they were all unknown but he believed he would be able to turn them into successful and well established artists. 


4) What representation of Plan B can we find in this interview?


The representation of Plan B that we can find in this interview is that he is a very dedicated young man, however that he is also very last minute. We are told that he was the mastermind behind the music, directing and editing. It consisted of creativity and patience, but he told us it was all worth the stress, as it was a successful film at the end of it all. As a director, Plan B learnt that he will not leave things to the last minute, and that he has high hopes for his 

Ill Manors: Print platform

What different aspects should make up our study of the print platform for Ill Manors?

• Newspaper/magazine Ill Manors reviews
• Newspaper/magazine Plan B interviews
• Newspaper/magazine features/profiles/ opinion pieces (columns)
• Print adverts
• Billboard adverts
• DVD/CD soundtrack packaging

Key word: synergy
The process through which a series of media products derived from the same text is promoted in and through each other.

(Easy way to remember synergy: LINKS between different platforms/texts.)


How can we find examples of synergy in the promotion of Ill Manors?


Ill Manors offers an excellent example of synergy because the film is cross-promoted by the soundtrack album of the same name. 

Marketing and advertising promotes both the film and the album – while the political element of both is highlighted through interviews, TEDx lectures and more.

Print platform: blog tasks

Read the following print articles:

• Men’s Health interview
• NME Magazine interview
• Guardian interview
• Daily Mail review of Ill Manors

For EACH of the four interviews, embed an image or screengrab from that magazine's brand and work through the following questions and tasks:

1) Identify the target audience (demographics/psycho graphics) for this magazine. How is that particular audience attracted?
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
3) What codes/conventions of print interviews can you find in the article? 
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
5) What synergy can you find between this text and the broadcast examples we have studied so far?


Men’s Health interview

1) In terms of demographics I think the target audience for this magazine would be category B middle class people and in terms of psycho graphics I think they would be aspirers. I think this audience would be attracted to this magazine as they want to appear rich and wealthy towards others and from the film cover we can see plan B modelling some expensive clothing items.
2)The article not only entertains the reader but also informs them about his routine on slimming down. In terms of the uses and gratifications theory, Men's health's main aim would be surveillance as the magazine provides the reader with information about dieting and things that would help them in their day to day lives.
3)




NME Magazine interview




Guardian interview




Daily Mail review of Ill Manors

Ill Manors: TEDx lecture blog task

2) Make notes on the lecture: focus on Plan B/Ben Drew's views on the opportunities for young people in London and how these inspired Ill Manors.

• He didn't have respect for the authority in the past.
• His view was that the youths that came from dysfunctional families didn't think that they belonged in society 
• The youths believed rap music guided them

3) What are Plan B's beliefs/politics? What are his values/ideologies? Explain your answers.



Plan B strongly believes that the youth are undermined and are represented to be violent and dangerous people due to their underclass background in society. He is against the government and their policies stating that they are not doing enough to keep kids off the street by closing down youth centres. He believes that all kids should be treated equally, whether they come from a council estate or mansion, or whether they were lucky enough to be born into a caring family or were unlucky to be born into a dysfunctional family. His ideology stems from his past experiences growing up within a dysfunctional family, and being kicked out of school. The word 'chav' used to mean something affectionate to him but now is used to label and demonise the people that live on council estates and he feels strongly about the fact that it is almost like classism opposed to racism.

4) Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

I think the target audience is for individuals who don't know much about council homes other than what the media advises them of. These individuals who have just about gotten to be subject to the media would maybe need to listen to an alternate point of view of the condition of youngsters living in homes. There would practically be an even part in the middle of guys and females on the grounds that the discussion is coordinated to individuals of London and the ages would most likely fluctuate. However, this depends on the demographics and psychographics they go under.  An older audience may be from working class, lower middle class and some of the middle class(mainstreamers and aspirers). The more youthful audience would originate from a portion of the working class and lower as it is significant to them (strugglers). Additionally, the fan base of Plan B would need to watch this and support him since his tunes are like his discussion however the discussion is only a political method for getting his voice listened. The audience from his music is practically like the target audience of the discourse. Be that as it may, the more seasoned audience would most likely not listen to the music in light of the fact that the verses may not be pertinent to their (more) fruitful lives.

5) What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? Read this summary of moral panics and the definition from Wikipedia and use them in your answer.

Plan B believes the media conveys the youth in only a negative way, and almost demonises them. He believes that by the media doing this and stereotyping them to be "CHAVS" they're going to be against being a part of society and decide to riot, as they've feel like they've been pushed out due to coming from a less fortunate family. According to Stanley Cohen, a moral panic occurs "When a person or group of persons emerges to become defined as a threat to societal values and interests" and people who 
threaten the social order have been described as"folk devils".
Moral panics raise a strong theme of concern as there's some wrong behavior going on that has a negative impact on society. 

Ill Manors broadcast: music video analysis

Media Forms
How is it typical of a music video? 

The conventions included in Plan B's music video all include the ones that we would naturally associate with an average music video. These include things like fast pace editing and beat matching, which create audience interest. The fast pace also enhances the fast judgement that society have on these young individuals. In this particular video, a real life situation takes place which is very symbolic as the same thing happens in his music video. Despite this, the acting isn't fooling around as they also use the London Riots to accentuate their points.The artist being the main protagonist is also another typical feature of a music video, in this case Plan B, who we see most of in the video. Some of the characters in the movie also appear and make cameos in the movie, which in turn promotes the movie even further. The music video is used to give out a strong message about youths that live on council estates, which is shown by the potent lyrics that are said in the video. This almost gives it an element of a someone, Plan B in this case, telling the audience a story through his words and how they link with in what is going on in the video. The use of direct address is very powerful within this video, as a viewer, we are more engaged within a video if we feel as though we are directly spoken to, which makes the video all the more powerful and all the more captivating. The scenes which are featured in the video match the representations that are made by the lyrics of the song. London is shown as being very dark and sometimes cruel, which represents people that live in London in a alternative stereotype. It does not show London as being a rich, capitalist city, which is normally represented. This may have been done intentionally, to maybe emphasise Plan B's feelings and views towards the lower-classes.



Media Representations
How does it represent the London riots/rioters?

It represents the London Rioters as troubled and excessively threatening which consequently may cause the image of Londoners to be of the same representation. This negative representation of London challenges the typical representation of London being a cultured wealthy city. It also shows an alternative representation of the police as they are seen as violent and aggressive and shows the London police to be corrupted and therefore supports Perkins idea that stereotypes can be changed. However you could say that because the rioters are all seen as young people, which again produces a negative representation of young people and therefore confirms the stereotype that young people are rebels and violent. This therefore reinforces the stereotype that young people are dangerous. This also supports Medhursts' theory as the audience can immediately link the idea of youths to the riots. The mise-en-scene shows most of the people wearing tracsuits and hoodies which therefore represents costume in a negative way as audience members would confirm the stereotype that young people in a hood are dangerous.  The way in which the rioters act was intentionally in order to make a point and to fight for what they believed in. the damaging of cars, the smoking and the fires show that they have no 'manors', and therefore holds a connection with the name of the song: 'Ill Manors'. It also conveys the fright that that Britain's citizens felt when they saw what was occurring, as innocent people were being endangered due to the misjudgements of the politicians and British government.


Media Audiences
What audience pleasures does the music video offer?


The video may offer audience pleasures in the scenes where the police are conveyed to be inferior and less powerful than the youth. As the basic idea of teenagers disliking police and the immense hatred towards them for many factors such as stereotyping and racism; there are scenes in which the police are outnumbered and are seen less dominant. These scenes would be entertaining to the younger audiences of the video as it shows some sort of pattern towards similar ages and youth hating on the local authority. The scenes in which the police are attacked would play a large role in offering audience pleasure and humour in the audience's perspective. Some audiences, in particular the older generation or people from much wealthier backgrounds, would use it for educational purposes as this acts as poverty tourism and teaches people what is really like to be part of the youth culture that is in deprived areas of London. However, some audience members would watch the video simply because they like Plan B as an artist and like the way his music sounds and would therefore use it for pleasure rather than for educational purposes. 



Media Institutions
How does the music video help to promote the film?


The video helps promote the film through the same name. Likewise, the shorthand for identification (Medhurst) accentuates the scenes that may occur in the film. This promotes the film as for the people who have been through the riots would want to see how they have been represented as, and whether their stereotype is being subverted or reinforced. Also, the fact that the characters make appearances/cameos in the music video promotes the film as well. The fact that the soundtrack is used both in the film and in the trailer helps it promote each other, which links with the idea of synergy and cross promotion.  Moreover the fact that Plan B himself is directing the film and appears in both the trailer and the film, which he plays the soundtrack to in both, again cross promotes itself as fans of Plan Bs music, once hearing his album, would then go watch the movie. This would be the same for film lovers as audience members may see the film first being promoted on Twitter, Instagram and other social networking platforms and would therefore find about the music video.

Ill manors: trailer analysis

How are trailers distributed?

 If the production company cannot raise the finances to produce their own trailers for the film then their distributors will. It is then the distributors job to release the trailer not as an advertisement technique but as a market film to audiences. Trailers can be put onto popular video sharing sites such as YouTube and or be shown in the cinema before the start of other films.

How does the Ill Manors Trailer use the key conventions?

Firstly, the Ill Manors trailer is only 1 minute and 44 seconds long which for a trailer is quite short as the average time is 2-3 minutes so it doesn't necessarily follow this standard, however it does have a few establishing shots of London to show the setting'; it is also quite controversial as it does show the run-down and deprived areas of London where the film is set out of focus of the city of London (Canary wharf & Olympic stadium). The music used is from the soundtrack of the film, which was created by the producer, Plan B (Ben Drew). It includes two of his songs which act like a narrative to what is going on in the trailer. Different forms of editing is also used with a variety of shots to promote the film in a unique way using established conventions. Ill Manors shows very fast paced cuts which adds to excitement but doesn't give much away and could lead to speculation. Synergy is also used in this trailer as the sound track for this film is sung my the director Plan B, so the film is used to promote Plan B's new album, however the album is also used to promote the movie as the music acts as a second narrative as it tells the story so the two pieces of media promote each other.  

Who is the target audience?

In my opinion I think that the target audience for this film trailer should be between 13-30, however it may not be suitable for the younger ages as their is a lot of gratuitous violence and inappropriate scenes and themes including the prostitution side of the film, gang culture/violence and drug abuse. For these reason I would expect the BBFC rating would be at least an 18 rating, this would be based on the sexual references, violence and frequent bad language.

This film would attract more of a male audience, approximately 70% of the audience may be male, as violent films are usually associated with younger males. The 30% female audience is a guess, although some females may view this film if they want to know more about the 'streets' of London and maybe to be informed not so much for entertainment. It may also be more uncomfortable for females to watch as their is a fair amount of abuse directed towards women and portrays them as inferior. In terms of the different psychopathic groups I thinks that  main group for this film that would view it based on the trailer would be struggler's. This is because it may relate to their interests more than succeeder who would  aspire to be better than the peoples characters presented in the film.

The way the trailer is put together doesn't provide us with a clear narrative as the editing is fast paced and some of the clips don'y show anywhere near enough information to make an assumption into what happens next and where it appears in the narrative. The trailer leads to much speculation about the film and the characters, this is because we do not know the equilibrium and the event that caused the dis-equilibrium, we are then left guessing. Also the use of some of the non-dietetic sound is unusual as you would normally expect to see diegetic voice-over from the actors , however there is some diegetic parallel sound used from Plan B's soundtrack. Two of his tracks are used to tell some of the story which helps with the narrative as the lyrics to his songs relate to the film.

Almost all of the main characters and ones featured in the film are in the trailer, making it hard to see who would be the protagonist, however the use of slow-motion and super 8 editing on some of the clips could have been used to show some of the main characters in more detail and their past. I think that the unique selling point (USP) for this film is that it is relate-able and endorsed by celebrities such as Plan B, the director of the film. This would also help appeal to the films specific target audiences as Plan B is  successful in the eyes of young teens and adults who follow his music.

Towards the end of the film trailer we see all the relevant information regarding the release, actors and directors. The release date appeared in bold later in the trailer as it was on of the most important bits of information for the audience as it lets them know when they can view it. The main actors and directors names are in their typical font and style towards the bottom of the trailer. Also, the institutions that helped produce and distribute the film, trailer and different type of media are credited with their logos near the end of the trailer. furthermore, the reviews from various magazines including men's health were included within the trailer to show that the film had received views from their respective audiences which read the magazines.

How has the genre of the film been represented through characters, setting, lighting, colour, music/dialogue, camera shots/movements/angles and editing?

In this trailer we see the use of the iconic setting of London being used to show off the genre of the film but at the same time promote it. In the trailer we see time laps shots of London's streets at night. In the background of these shots we always see the backdrop of Central London (Canary Wharf). By showing the area which it is filmed helps show off the genre as you wouldn't associate places like Picadilly to be overrun with council estate and high-rise housing. Also the way that the character are dressed helps give us a genre as some of the young males can be seen wearing the baseball caps and tracksuits. This is usually stereotyped with people who fit into the socio-economic demographic of the c2's,D and E's. From this information we could link this to the genre of what people in this group may watch and this could include urban life, action and drama. In this case we could infer that the genre for this film is urban life as it links its target audience. furthermore the shots of the Olympic stadium is ironic because you wouldn't  assume that in such a developed area of east London which is going to host the world Olympics can neighbour such a poor area which is stricken by poverty. This adds to helping identifying the genre as you would see in a crime and urban life film struggle which is being represented by the controversial landmarks of the Olympic stadium and the estate blocks of forest green.

Ill manors film review

The director of Ill manors  is Ben Andrew (Plan B) who has made a name of himself in the music business. The principle performers are Riz Ahmed and in this film he plays the character Aaron who is a street pharmacist. He depicts the run of the mill youthful grown-up who lives in the ghetto.The film is about the battle of individuals who live in domains that are included in criminal movement. the firearms and medications are uncovered fundamentally and brutality isn't covered up in the film which is another method for showing the gatherings of individuals that live in bequests. Along these lines, the group of onlookers are to accept everybody from these bequests are the like this. We could utilize Perkins hypothesis to propose that it is mostly genuine and a few individuals from the ghetto are culprits and noisy individuals.


Its set in Forest Gate, London, the film starts with accomplices (Ed Skrein) and Aaron (Riz Ahemd) drug-managing. We see the representations of urban life being displayed in the film. The medications, cash and brutality had harmed individuals genuinely; blow-back is a component of lives being softened up this film and conceivably, all things considered. The two fundamental characters (Aaron and Ed) had impacted a portion of the general population in their bequest into this terrible life. We see females and also guys getting struck in the film in view of who's "turf" medications are being sold and who individuals work for. Plan B's collection had tune titles identified with a portion of the occasions in film such as 'Street pharmacist' drives the flashback story of Kirby and a man named Chris (Lee Allen), who was Kirby's protege in the medication business, be that as it may, he is currently autonomous. As Kirby gathers the medications from Chris to offer, he experiences Marcel (Nick Sagar), who is found offering on Kirby's 'turf'.

Plan B effectively permits the group of onlookers to manufacture individual associations with each of the characters. This was imperative as though this didn't happen individuals wouldn't think about the up and coming passings and wouldn't have sensitivity for the characters. For instance, the two primary character's were great companions which numerous individuals can relate with having and the two would bring out a greater amount of one another's identities all through the film. At the point when Aaron took the infant to Ed, we saw that Aaron thought more about the life of the infant than Ed did as he trusted he could locate the mother of the tyke as opposed to calling social administration. Starting here the group of onlookers would have the capacity to regard Aaron (more) as a result of his choice. Additionally, Ed's strength was depicted when he battled the flame to spare the infant at the danger of his life. This made me trust Ed did showed at least a bit of kindness as he didn't leave the helpless infant in the flame which changed the way I considered Ed for that minute. Tragically, Ed kicked the bucket a few moments after his chivalrous mission and he Aaron separated in light of the fact that he lost his companion. Plan B was effective at building the association with the characters and the gathering of people since it felt genuine.

The way that it was a British film with British performers, executives and foundations it felt like I could see a percentage of the social qualities showed in the film. For instance, we (In Britain) would hope to see a gathering of youthful guys sticking around during the evening or in back streets looking scaring. Particularly in light of the fact that the film is focused at: a youthful group of onlookers (16-30 year olds), struggler and standard would be more keen on this film.

Ill Manors is a British film with practical representations of specific gatherings in our general public. We see the hazards being shown as being warmth less insane people particularly whilst "Aaron" had the weapon he saw that he utilized that to extort individuals. The scene in the bar rings a bell. Be that as it may, Aaron and Ed had minutes where they were thoughtful for specific individuals about something. The scene with the infant is the place both characters show they show some kindness regardless of the way that Aaron utilized the child as a resource for shroud his firearm.

MEST1 Section B: The British film industry

1) Use our brilliant Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets)to find Media Factsheet #132 on British Film. 

2) Read the whole of Factsheet #132 British Film

3) Write a one-sentence definition of what makes a film British.

The film is funded by a British institution or  if there a British leading role.

4) What is the difference between a Hollywood production context and production context of a British film?

Hollywood films tend to have high budgets and casts that contain well known celebrities. .The British production context however does not have any clearly defined characteristics. They could be high budget, high concept films or low budget films. 

5) When did the James Bond franchise start?

The James Bond franchise started in the 1960s.

6) In terms of film censorship and graphic content, what began to change in British film in the 1970s and 1980s?

 Between the 1970s and 1980s   sexual scenes and violence began to increase because it was more widely accepted by people.

7) What groups are often represented in British film? Give examples of films these groups feature in.

Higher class people who are very wealthy for example Skyfall.

8) What does the Factsheet suggest might be the audience appeal of British film?

British culture is more appealing to audiences as it is different from their everyday lives. Also a lot of British people know themselves that British films are not accurate at all in terms of comparing them to their everyday lives. This could be seen as quite humorous for British viewers.