Index

1) Media consumption audit
2) Reading an image: RBK advert analysis & own choice advert analysis
3)Institution: major media institution research and presentation
4) Institution: brand values
5)Institution: CoolBrands research
6)Narrative: narrative theory YouTube clip analysis
7)Audience: psychographics
8)Audience: audience theory blog tasks/questions
9)  Audience: audience theory - dependency theory

Dependency theory

1) I primarily use the media for entertainment purposes.
2) I feel that we are all very dependent on the media. In this day and age it is part of our everyday lives now.
3) I think our dependence on the media has changed over the past 10 years. This is because 10 years ago our technology was not advanced as it is now. We now have more technology like computer , tablets etc making it more easier to access the media.
4) I agree with the Telegraph's article as they have a number of facts and statistics to prove that people in this day and age are very dependent on the media.

Audience theory: blog tasks

Hypodermic needle model
 The daily mail links to the Hypodermic needle model as there is no consideration to any other side of the story. The hypodermic needle model means that behaviour can be influenced through observation. So this daily mail article links to this model as they are assuming that the young teenage boy is violent because he plays games that involve danger and violence.

The big bold text ' violent game addict' is a whole different topic from the fact that he hacked talk talk. By using big bold text they knew that the readers would be automatically drawn to read this first instead of reading the small print to find out the real story. Also by using this image of the young boy they reinforce the stereotype made that teenagers who wear hooded garments are dangerous and violent.

Two-step flow model
 The two-step model is the theory that people are influenced by other people's behaviour and opinions. For example someone may have an idol and will start to behave like them or behave in a certain way because of the things they say and feed into their mind. In my opinion I think it is still relevant in this day because people tend to dress or act like their favourite singers or actors etc.

This you-tuber fits into the two-step model as he has a very high amount of subscribers which means a lot of people have their eye on him. This means he could be seen as an idol or opinion leader. People have taken the time to stop and click to subscribe button in order to be alerted for any of his new videos/ content he will be posting. It is obvious that he has drawn them in by one video he has made so they now are interested in seeing/ hearing more.

The Telegraph article fits into the two-step model as it shows that anyone can be opinion leaders.

The Jamal Edwards also links to the two-step model as he can also be seen as an opinion leader. People would be inspired by him as he gained success from a young age which would drive young people to follow his path and the things he says in order to become successful like him.

Gratifications

Diversion : Orange is the new black

I think orange is the new black would fit well into the category diversion. This is because for people who work or who go to school , this would really be escaping your daily life. Orange is the new black is about a variety of different women of different backgrounds and ages who are all in jail and everyday of their lives in jail consist of a new story or drama.

Personal Relationships : Love and hip hop


Love and hip hop is a good example of personal relationships. It's in the name itself 'love' and 'hip hop'. People who feel they can relate to love e.g because of their relationships or those who genuinely like hip hop music may be able to relate.

Personal Identity: Educating Essex

Young people who watch this show would be able to relate to it as it is just like their everyday lives , they both go to school everyday and experience similar things.

Surveillance: BBC News

This informs people about what is going on around the world which us useful for living .E.g the attacks that recently occurred in Paris is useful to inform others about so they don't make the mistake of travelling there at such a hectic time.

Narrative blog task

Roland Barthes

ACTION codes : In this short clip we can see that one of the main characters opens a case fulls of weapons such as guns and grenades. This may signify to the audience that a violent scene may occur shortly after.

ENIGMA codes : Th

Todorov: equilibrium

Equilibrium : Everything is going well Kim gets in contact with her dad and they both try to make a plan in order for her to come and rescue him. She speaks with him on the phone and works out where he is located successfully.

Disequilibrium: When Kim finally works out where her father is being held hostage his kidnapper walks in while her father is on the phone to her . This disrupts their phone call which means Kim's plan to rescue her dad has been stalled.

Character theory: Propp

The Villain: The man who kidnaps Bryan and his wife Len.

The Princess : Usually the princess is a female , however in this case scenario Bryan has to be saved.

The Hero: Kim seems to be the hero in this scene as she locates where her mother and father are and go to rescue them.

Roland Barthes

ACTION codes : When the main character Madea climbs up onto the crane and begins to use it we instantly know that some drama/action will occur.

ENIGMA codes: The audience begins to ask questions like 'What is she going to do with the crane?' 'Will she get caught for what she did?'

Todorov: equilibrium

Equilibrium : Everything is going well , Madea has found a parking spot and is ready to take it.

Disequilibrium: Medea's parking spot is stolen by another women which disrupts her calm collect mood and makes her become very furious.

Character theory: Propp

The Villain: The women who takes Medea's parking space.

The Hero: Madea is the central protagonist. In order to re-gain her parking space she must move the other ladies car , which she did.

Audience: Psychographics

Who you are working with: Khadijah

The psychographic group you are researching: Reformers

Introduce your example couple that represents your group:

Make up their names: Victoria and David

Where do they work/study?
Cambridge university graduates, now accountant.

What do they do in their spare time?
Shopping in farmers markets, they would shop at Waitrose and Morrisons.
They would go for  a glass of wine and attend many dinner parties.
Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
The times newspapers (phones and tablets)
They would also look at home magazines

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
Sky tv package, films they could watch would be movies like 'The Vow', 'Catch me if you can'
Auction shows

E-Media: What technology do they own? What websites do they visit (if any)?
 - Social media (facebook, Instagram)
They would own apple products like iPhones, iPads, iMac.

Brand values task 100-10-1

• 1)  McDonald's is the world's leading global food service retailer with over 36,000 locations serving approximately 69 million customers in over 100 countries each day. Its brand values would be about quality and sustainability. McDonald's could fit into a few of Gillian Dyer's lines of appeal : happy families , comedy & humour. Happy families - Mcdonalds target people of all ages. This is obvious from their use of their mascot 'Ronald McDonald' who is a big interest for young children and their TV adverts use the slogan 'we all have Mcdonalds in common' which signifies that it targets people of all ages.
• McDonald's is for people of all ages.
• Delicious.

• 2) Apple  is an American multinational technology company which is  head quartered in Cupertino, California. It is a company that designs, develops, and sells consumer electronics, computer software, and on-line services. Apple could fit into a few of Gillian Dyer's lines of appeal. Luxurious lifestyles and successful careers are two of them as apple have big prices on the products so it could been seen as an expensive company for wealthy people and their products have soft wares that are used by people with big careers. Lastly apple fits into happy families too as its products do have softwares and games aimed at young children.
•   Apple is a brand about innovation and simplicity.
• Innovative

• 3) Costa coffee is a British multinational coffee-house company which is head-quartered in Dunstable, England.  Its brand values would be about quality, lifestyle and a personal touch as you can personalise your beverages with things like extra whip cream etc. Costa fits into a few of Gillan Dyer's lines of appeal. Successful careers would be one of them as a lot of costa's customers are middle - aged business men and women. Also elite as costa's beverages are a bit pricey compared to normal café's which could mean Costa could be seen as a more prestige type of coffee shop.
•   Costa coffee is about good quality food and beverages.
•  Family

• 4) Audi  is a German auto mobile manufacturer that designs, engineers, produces, markets and distributes luxury auto mobiles. Audi can fit into several of Gillian Dyer's lines of appeal. Elite people are experts are two of them because their brand is seen as classy and sophisticated from the way how it is advertised. Audi show rooms are filled with men who wear smart suits which show sophistication. It also fits into successful careers as their car prices are very high so if you own an Audi car you will be seen as a wealthy successful person.
• Audi is a classy and luxurious car company.
• prestigious.

• 5)Christian Dior SE, commonly known as Dior, is a European luxury goods company controlled and chaired by French businessman Bernard Arnault . It is aimed at successful people with a luxurious lifestyle. Dior is a brand that has high values and is aimed at elite people.It could fit into a number of Gillian Dyer's lines of appeal. Elite and successful people are two of them as its prices for its clothing and products are quite high which means it could be aimed at wealthy people. 
•   Gucci is seen as successful, seductive and luxurious.
• seduction

Year 12: Institution feedback and learner response

Teachers feedback :

- Handout has questions/ gaps which is a really nice idea that immediately encourages engagement.
- Good to see some conversation between students discussing the questions. Also good to put the answers up clearly straight away in case anyone was wrong.
-Two hugely important brands (HBO & WB)
-History and breadth of institution is covered well. 'US version of virgin media' is a great way to describe it.

-Presentation lacks depth after starting so well and you should always try to avoid reading text off of the slide to your audience.
-It would have been nice to have a plenary or little activity at the end to finish the lesson off.


WWW- I think our starter activity with the hand outs was a good idea , it helped everyone engage with other and get thinking. We mentioned some important key facts about particular brands etc. and we made sure all of the information we didn't cover in the presentation was on the handouts.

EBI- I think our presentation could have been a little longer our had more depth. We added some important information however , we didn't have any simple or interesting key facts. It would have been a better presentation if we didn't read off of our sheets or the power point on the board and lastly we should ended it with an interesting activity to link back to what we presented to the class in the beginning.

Write a sentence for each of the seven institutions we have covered in these lessons. How much have we learned?

1) Trinity Mirror

   Trinity Mirror is the first ever newspaper to carry coloured pictures in 1931.

2) BSkyB

Sky is a British telecommunications company which was founded by Rupert Murdoch in November 2, 1990.

3) News corporation 

 News corporation was an american multinational mass media corporation. It was founded by Rupert Murdoch in 1979 in Adelaide, Australia. It has 31,400 employees.

4) Sony

 Sony is an american corporation which was found in 1991. Playstation is one of Sony's best selling products.

5) Vivendi

 Vivendi SA is a French multinational mass media company head-quartered in Paris, France. The company has activities in music, television, film, tickets and video hosting service.

6) Viacom 

Viacom is an American global mass media company with interests primarily in cinema and cable television. Its founders are Tom Freston and Summer Redstone. It has 10,580 (2011)




The BBC

 The BBC is the public-service broadcaster of the United Kingdom, its headquarters are at Broadcasting House in London.  It was founded by John Reith on 18th October 1922(92 years ago).  It has a revenue of £5.166 billion and has 20,736 employees.

The Walt Disney Company

 The Walt Disney Company is an American diversified multinational mass media  headquartered at the Walt Disney Studios in Burbank, California. Its CEO is Bob Igler and it was founded on October 16th , 1923. It's founders are Walt Disney and Roy O Disney.

Comcast



 Comcast Corporation is an American multinational mass media company and is the largest broadcasting and largest cable company in the world by revenue. It was founded by  Daniel Aaron, Ralph J. Roberts, Julian A. Brodsky in June 28, 1963.