1) Media consumption audit
2) Reading an image: RBK advert analysis & own choice advert analysis
3)Institution: major media institution research and presentation
4) Institution: brand values
5)Institution: CoolBrands research
6)Narrative: narrative theory YouTube clip analysis
7)Audience: psychographics
8)Audience: audience theory blog tasks/questions
9) Audience: audience theory - dependency theory
Sunday 15 November 2015
Dependency theory
1) I primarily use the media for entertainment purposes.
2) I feel that we are all very dependent on the media. In this day and age it is part of our everyday lives now.
3) I think our dependence on the media has changed over the past 10 years. This is because 10 years ago our technology was not advanced as it is now. We now have more technology like computer , tablets etc making it more easier to access the media.
4) I agree with the Telegraph's article as they have a number of facts and statistics to prove that people in this day and age are very dependent on the media.
2) I feel that we are all very dependent on the media. In this day and age it is part of our everyday lives now.
3) I think our dependence on the media has changed over the past 10 years. This is because 10 years ago our technology was not advanced as it is now. We now have more technology like computer , tablets etc making it more easier to access the media.
4) I agree with the Telegraph's article as they have a number of facts and statistics to prove that people in this day and age are very dependent on the media.
Audience theory: blog tasks
Hypodermic needle model
The daily mail links to the Hypodermic needle model as there is no consideration to any other side of the story. The hypodermic needle model means that behaviour can be influenced through observation. So this daily mail article links to this model as they are assuming that the young teenage boy is violent because he plays games that involve danger and violence.
The big bold text ' violent game addict' is a whole different topic from the fact that he hacked talk talk. By using big bold text they knew that the readers would be automatically drawn to read this first instead of reading the small print to find out the real story. Also by using this image of the young boy they reinforce the stereotype made that teenagers who wear hooded garments are dangerous and violent.
Two-step flow model
The two-step model is the theory that people are influenced by other people's behaviour and opinions. For example someone may have an idol and will start to behave like them or behave in a certain way because of the things they say and feed into their mind. In my opinion I think it is still relevant in this day because people tend to dress or act like their favourite singers or actors etc.
This you-tuber fits into the two-step model as he has a very high amount of subscribers which means a lot of people have their eye on him. This means he could be seen as an idol or opinion leader. People have taken the time to stop and click to subscribe button in order to be alerted for any of his new videos/ content he will be posting. It is obvious that he has drawn them in by one video he has made so they now are interested in seeing/ hearing more.
The Telegraph article fits into the two-step model as it shows that anyone can be opinion leaders.
The Jamal Edwards also links to the two-step model as he can also be seen as an opinion leader. People would be inspired by him as he gained success from a young age which would drive young people to follow his path and the things he says in order to become successful like him.
Diversion : Orange is the new black
I think orange is the new black would fit well into the category diversion. This is because for people who work or who go to school , this would really be escaping your daily life. Orange is the new black is about a variety of different women of different backgrounds and ages who are all in jail and everyday of their lives in jail consist of a new story or drama.
Personal Relationships : Love and hip hop
Love and hip hop is a good example of personal relationships. It's in the name itself 'love' and 'hip hop'. People who feel they can relate to love e.g because of their relationships or those who genuinely like hip hop music may be able to relate.
Personal Identity: Educating Essex
Young people who watch this show would be able to relate to it as it is just like their everyday lives , they both go to school everyday and experience similar things.
Surveillance: BBC News
This informs people about what is going on around the world which us useful for living .E.g the attacks that recently occurred in Paris is useful to inform others about so they don't make the mistake of travelling there at such a hectic time.
The daily mail links to the Hypodermic needle model as there is no consideration to any other side of the story. The hypodermic needle model means that behaviour can be influenced through observation. So this daily mail article links to this model as they are assuming that the young teenage boy is violent because he plays games that involve danger and violence.
The big bold text ' violent game addict' is a whole different topic from the fact that he hacked talk talk. By using big bold text they knew that the readers would be automatically drawn to read this first instead of reading the small print to find out the real story. Also by using this image of the young boy they reinforce the stereotype made that teenagers who wear hooded garments are dangerous and violent.
Two-step flow model
The two-step model is the theory that people are influenced by other people's behaviour and opinions. For example someone may have an idol and will start to behave like them or behave in a certain way because of the things they say and feed into their mind. In my opinion I think it is still relevant in this day because people tend to dress or act like their favourite singers or actors etc.
This you-tuber fits into the two-step model as he has a very high amount of subscribers which means a lot of people have their eye on him. This means he could be seen as an idol or opinion leader. People have taken the time to stop and click to subscribe button in order to be alerted for any of his new videos/ content he will be posting. It is obvious that he has drawn them in by one video he has made so they now are interested in seeing/ hearing more.
The Telegraph article fits into the two-step model as it shows that anyone can be opinion leaders.
The Jamal Edwards also links to the two-step model as he can also be seen as an opinion leader. People would be inspired by him as he gained success from a young age which would drive young people to follow his path and the things he says in order to become successful like him.
Gratifications
Diversion : Orange is the new black
I think orange is the new black would fit well into the category diversion. This is because for people who work or who go to school , this would really be escaping your daily life. Orange is the new black is about a variety of different women of different backgrounds and ages who are all in jail and everyday of their lives in jail consist of a new story or drama.
Personal Relationships : Love and hip hop
Love and hip hop is a good example of personal relationships. It's in the name itself 'love' and 'hip hop'. People who feel they can relate to love e.g because of their relationships or those who genuinely like hip hop music may be able to relate.
Personal Identity: Educating Essex
Young people who watch this show would be able to relate to it as it is just like their everyday lives , they both go to school everyday and experience similar things.
Surveillance: BBC News
This informs people about what is going on around the world which us useful for living .E.g the attacks that recently occurred in Paris is useful to inform others about so they don't make the mistake of travelling there at such a hectic time.
Narrative blog task
Roland Barthes
ACTION codes : In this short clip we can see that one of the main characters opens a case fulls of weapons such as guns and grenades. This may signify to the audience that a violent scene may occur shortly after.
ENIGMA codes : Th
Todorov: equilibrium
Equilibrium : Everything is going well Kim gets in contact with her dad and they both try to make a plan in order for her to come and rescue him. She speaks with him on the phone and works out where he is located successfully.
Disequilibrium: When Kim finally works out where her father is being held hostage his kidnapper walks in while her father is on the phone to her . This disrupts their phone call which means Kim's plan to rescue her dad has been stalled.
Character theory: Propp
The Villain: The man who kidnaps Bryan and his wife Len.
The Princess : Usually the princess is a female , however in this case scenario Bryan has to be saved.
The Hero: Kim seems to be the hero in this scene as she locates where her mother and father are and go to rescue them.
Roland Barthes
ACTION codes : When the main character Madea climbs up onto the crane and begins to use it we instantly know that some drama/action will occur.
ENIGMA codes: The audience begins to ask questions like 'What is she going to do with the crane?' 'Will she get caught for what she did?'
Todorov: equilibrium
Equilibrium : Everything is going well , Madea has found a parking spot and is ready to take it.
Disequilibrium: Medea's parking spot is stolen by another women which disrupts her calm collect mood and makes her become very furious.
Character theory: Propp
The Villain: The women who takes Medea's parking space.
The Hero: Madea is the central protagonist. In order to re-gain her parking space she must move the other ladies car , which she did.
Friday 13 November 2015
Audience: Psychographics
Who you are working with: Khadijah
The psychographic group you are researching: Reformers
Introduce your example couple that represents your group:
Make up their names: Victoria and David
Where do they work/study?
Cambridge university graduates, now accountant.
What do they do in their spare time?
Shopping in farmers markets, they would shop at Waitrose and Morrisons.
They would go for a glass of wine and attend many dinner parties.
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
The times newspapers (phones and tablets)
They would also look at home magazines
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
Sky tv package, films they could watch would be movies like 'The Vow', 'Catch me if you can'
Auction shows
E-Media: What technology do they own? What websites do they visit (if any)?
- Social media (facebook, Instagram)
They would own apple products like iPhones, iPads, iMac.
The psychographic group you are researching: Reformers
Introduce your example couple that represents your group:
Make up their names: Victoria and David
Where do they work/study?
Cambridge university graduates, now accountant.
What do they do in their spare time?
Shopping in farmers markets, they would shop at Waitrose and Morrisons.
They would go for a glass of wine and attend many dinner parties.
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
The times newspapers (phones and tablets)
They would also look at home magazines
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
Sky tv package, films they could watch would be movies like 'The Vow', 'Catch me if you can'
Auction shows
E-Media: What technology do they own? What websites do they visit (if any)?
- Social media (facebook, Instagram)
They would own apple products like iPhones, iPads, iMac.
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