Ill Manors broadcast: music video analysis

Media Forms
How is it typical of a music video? 

The conventions included in Plan B's music video all include the ones that we would naturally associate with an average music video. These include things like fast pace editing and beat matching, which create audience interest. The fast pace also enhances the fast judgement that society have on these young individuals. In this particular video, a real life situation takes place which is very symbolic as the same thing happens in his music video. Despite this, the acting isn't fooling around as they also use the London Riots to accentuate their points.The artist being the main protagonist is also another typical feature of a music video, in this case Plan B, who we see most of in the video. Some of the characters in the movie also appear and make cameos in the movie, which in turn promotes the movie even further. The music video is used to give out a strong message about youths that live on council estates, which is shown by the potent lyrics that are said in the video. This almost gives it an element of a someone, Plan B in this case, telling the audience a story through his words and how they link with in what is going on in the video. The use of direct address is very powerful within this video, as a viewer, we are more engaged within a video if we feel as though we are directly spoken to, which makes the video all the more powerful and all the more captivating. The scenes which are featured in the video match the representations that are made by the lyrics of the song. London is shown as being very dark and sometimes cruel, which represents people that live in London in a alternative stereotype. It does not show London as being a rich, capitalist city, which is normally represented. This may have been done intentionally, to maybe emphasise Plan B's feelings and views towards the lower-classes.



Media Representations
How does it represent the London riots/rioters?

It represents the London Rioters as troubled and excessively threatening which consequently may cause the image of Londoners to be of the same representation. This negative representation of London challenges the typical representation of London being a cultured wealthy city. It also shows an alternative representation of the police as they are seen as violent and aggressive and shows the London police to be corrupted and therefore supports Perkins idea that stereotypes can be changed. However you could say that because the rioters are all seen as young people, which again produces a negative representation of young people and therefore confirms the stereotype that young people are rebels and violent. This therefore reinforces the stereotype that young people are dangerous. This also supports Medhursts' theory as the audience can immediately link the idea of youths to the riots. The mise-en-scene shows most of the people wearing tracsuits and hoodies which therefore represents costume in a negative way as audience members would confirm the stereotype that young people in a hood are dangerous.  The way in which the rioters act was intentionally in order to make a point and to fight for what they believed in. the damaging of cars, the smoking and the fires show that they have no 'manors', and therefore holds a connection with the name of the song: 'Ill Manors'. It also conveys the fright that that Britain's citizens felt when they saw what was occurring, as innocent people were being endangered due to the misjudgements of the politicians and British government.


Media Audiences
What audience pleasures does the music video offer?


The video may offer audience pleasures in the scenes where the police are conveyed to be inferior and less powerful than the youth. As the basic idea of teenagers disliking police and the immense hatred towards them for many factors such as stereotyping and racism; there are scenes in which the police are outnumbered and are seen less dominant. These scenes would be entertaining to the younger audiences of the video as it shows some sort of pattern towards similar ages and youth hating on the local authority. The scenes in which the police are attacked would play a large role in offering audience pleasure and humour in the audience's perspective. Some audiences, in particular the older generation or people from much wealthier backgrounds, would use it for educational purposes as this acts as poverty tourism and teaches people what is really like to be part of the youth culture that is in deprived areas of London. However, some audience members would watch the video simply because they like Plan B as an artist and like the way his music sounds and would therefore use it for pleasure rather than for educational purposes. 



Media Institutions
How does the music video help to promote the film?


The video helps promote the film through the same name. Likewise, the shorthand for identification (Medhurst) accentuates the scenes that may occur in the film. This promotes the film as for the people who have been through the riots would want to see how they have been represented as, and whether their stereotype is being subverted or reinforced. Also, the fact that the characters make appearances/cameos in the music video promotes the film as well. The fact that the soundtrack is used both in the film and in the trailer helps it promote each other, which links with the idea of synergy and cross promotion.  Moreover the fact that Plan B himself is directing the film and appears in both the trailer and the film, which he plays the soundtrack to in both, again cross promotes itself as fans of Plan Bs music, once hearing his album, would then go watch the movie. This would be the same for film lovers as audience members may see the film first being promoted on Twitter, Instagram and other social networking platforms and would therefore find about the music video.

Ill manors: trailer analysis

How are trailers distributed?

 If the production company cannot raise the finances to produce their own trailers for the film then their distributors will. It is then the distributors job to release the trailer not as an advertisement technique but as a market film to audiences. Trailers can be put onto popular video sharing sites such as YouTube and or be shown in the cinema before the start of other films.

How does the Ill Manors Trailer use the key conventions?

Firstly, the Ill Manors trailer is only 1 minute and 44 seconds long which for a trailer is quite short as the average time is 2-3 minutes so it doesn't necessarily follow this standard, however it does have a few establishing shots of London to show the setting'; it is also quite controversial as it does show the run-down and deprived areas of London where the film is set out of focus of the city of London (Canary wharf & Olympic stadium). The music used is from the soundtrack of the film, which was created by the producer, Plan B (Ben Drew). It includes two of his songs which act like a narrative to what is going on in the trailer. Different forms of editing is also used with a variety of shots to promote the film in a unique way using established conventions. Ill Manors shows very fast paced cuts which adds to excitement but doesn't give much away and could lead to speculation. Synergy is also used in this trailer as the sound track for this film is sung my the director Plan B, so the film is used to promote Plan B's new album, however the album is also used to promote the movie as the music acts as a second narrative as it tells the story so the two pieces of media promote each other.  

Who is the target audience?

In my opinion I think that the target audience for this film trailer should be between 13-30, however it may not be suitable for the younger ages as their is a lot of gratuitous violence and inappropriate scenes and themes including the prostitution side of the film, gang culture/violence and drug abuse. For these reason I would expect the BBFC rating would be at least an 18 rating, this would be based on the sexual references, violence and frequent bad language.

This film would attract more of a male audience, approximately 70% of the audience may be male, as violent films are usually associated with younger males. The 30% female audience is a guess, although some females may view this film if they want to know more about the 'streets' of London and maybe to be informed not so much for entertainment. It may also be more uncomfortable for females to watch as their is a fair amount of abuse directed towards women and portrays them as inferior. In terms of the different psychopathic groups I thinks that  main group for this film that would view it based on the trailer would be struggler's. This is because it may relate to their interests more than succeeder who would  aspire to be better than the peoples characters presented in the film.

The way the trailer is put together doesn't provide us with a clear narrative as the editing is fast paced and some of the clips don'y show anywhere near enough information to make an assumption into what happens next and where it appears in the narrative. The trailer leads to much speculation about the film and the characters, this is because we do not know the equilibrium and the event that caused the dis-equilibrium, we are then left guessing. Also the use of some of the non-dietetic sound is unusual as you would normally expect to see diegetic voice-over from the actors , however there is some diegetic parallel sound used from Plan B's soundtrack. Two of his tracks are used to tell some of the story which helps with the narrative as the lyrics to his songs relate to the film.

Almost all of the main characters and ones featured in the film are in the trailer, making it hard to see who would be the protagonist, however the use of slow-motion and super 8 editing on some of the clips could have been used to show some of the main characters in more detail and their past. I think that the unique selling point (USP) for this film is that it is relate-able and endorsed by celebrities such as Plan B, the director of the film. This would also help appeal to the films specific target audiences as Plan B is  successful in the eyes of young teens and adults who follow his music.

Towards the end of the film trailer we see all the relevant information regarding the release, actors and directors. The release date appeared in bold later in the trailer as it was on of the most important bits of information for the audience as it lets them know when they can view it. The main actors and directors names are in their typical font and style towards the bottom of the trailer. Also, the institutions that helped produce and distribute the film, trailer and different type of media are credited with their logos near the end of the trailer. furthermore, the reviews from various magazines including men's health were included within the trailer to show that the film had received views from their respective audiences which read the magazines.

How has the genre of the film been represented through characters, setting, lighting, colour, music/dialogue, camera shots/movements/angles and editing?

In this trailer we see the use of the iconic setting of London being used to show off the genre of the film but at the same time promote it. In the trailer we see time laps shots of London's streets at night. In the background of these shots we always see the backdrop of Central London (Canary Wharf). By showing the area which it is filmed helps show off the genre as you wouldn't associate places like Picadilly to be overrun with council estate and high-rise housing. Also the way that the character are dressed helps give us a genre as some of the young males can be seen wearing the baseball caps and tracksuits. This is usually stereotyped with people who fit into the socio-economic demographic of the c2's,D and E's. From this information we could link this to the genre of what people in this group may watch and this could include urban life, action and drama. In this case we could infer that the genre for this film is urban life as it links its target audience. furthermore the shots of the Olympic stadium is ironic because you wouldn't  assume that in such a developed area of east London which is going to host the world Olympics can neighbour such a poor area which is stricken by poverty. This adds to helping identifying the genre as you would see in a crime and urban life film struggle which is being represented by the controversial landmarks of the Olympic stadium and the estate blocks of forest green.

Ill manors film review

The director of Ill manors  is Ben Andrew (Plan B) who has made a name of himself in the music business. The principle performers are Riz Ahmed and in this film he plays the character Aaron who is a street pharmacist. He depicts the run of the mill youthful grown-up who lives in the ghetto.The film is about the battle of individuals who live in domains that are included in criminal movement. the firearms and medications are uncovered fundamentally and brutality isn't covered up in the film which is another method for showing the gatherings of individuals that live in bequests. Along these lines, the group of onlookers are to accept everybody from these bequests are the like this. We could utilize Perkins hypothesis to propose that it is mostly genuine and a few individuals from the ghetto are culprits and noisy individuals.


Its set in Forest Gate, London, the film starts with accomplices (Ed Skrein) and Aaron (Riz Ahemd) drug-managing. We see the representations of urban life being displayed in the film. The medications, cash and brutality had harmed individuals genuinely; blow-back is a component of lives being softened up this film and conceivably, all things considered. The two fundamental characters (Aaron and Ed) had impacted a portion of the general population in their bequest into this terrible life. We see females and also guys getting struck in the film in view of who's "turf" medications are being sold and who individuals work for. Plan B's collection had tune titles identified with a portion of the occasions in film such as 'Street pharmacist' drives the flashback story of Kirby and a man named Chris (Lee Allen), who was Kirby's protege in the medication business, be that as it may, he is currently autonomous. As Kirby gathers the medications from Chris to offer, he experiences Marcel (Nick Sagar), who is found offering on Kirby's 'turf'.

Plan B effectively permits the group of onlookers to manufacture individual associations with each of the characters. This was imperative as though this didn't happen individuals wouldn't think about the up and coming passings and wouldn't have sensitivity for the characters. For instance, the two primary character's were great companions which numerous individuals can relate with having and the two would bring out a greater amount of one another's identities all through the film. At the point when Aaron took the infant to Ed, we saw that Aaron thought more about the life of the infant than Ed did as he trusted he could locate the mother of the tyke as opposed to calling social administration. Starting here the group of onlookers would have the capacity to regard Aaron (more) as a result of his choice. Additionally, Ed's strength was depicted when he battled the flame to spare the infant at the danger of his life. This made me trust Ed did showed at least a bit of kindness as he didn't leave the helpless infant in the flame which changed the way I considered Ed for that minute. Tragically, Ed kicked the bucket a few moments after his chivalrous mission and he Aaron separated in light of the fact that he lost his companion. Plan B was effective at building the association with the characters and the gathering of people since it felt genuine.

The way that it was a British film with British performers, executives and foundations it felt like I could see a percentage of the social qualities showed in the film. For instance, we (In Britain) would hope to see a gathering of youthful guys sticking around during the evening or in back streets looking scaring. Particularly in light of the fact that the film is focused at: a youthful group of onlookers (16-30 year olds), struggler and standard would be more keen on this film.

Ill Manors is a British film with practical representations of specific gatherings in our general public. We see the hazards being shown as being warmth less insane people particularly whilst "Aaron" had the weapon he saw that he utilized that to extort individuals. The scene in the bar rings a bell. Be that as it may, Aaron and Ed had minutes where they were thoughtful for specific individuals about something. The scene with the infant is the place both characters show they show some kindness regardless of the way that Aaron utilized the child as a resource for shroud his firearm.

MEST1 Section B: The British film industry

1) Use our brilliant Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets)to find Media Factsheet #132 on British Film. 

2) Read the whole of Factsheet #132 British Film

3) Write a one-sentence definition of what makes a film British.

The film is funded by a British institution or  if there a British leading role.

4) What is the difference between a Hollywood production context and production context of a British film?

Hollywood films tend to have high budgets and casts that contain well known celebrities. .The British production context however does not have any clearly defined characteristics. They could be high budget, high concept films or low budget films. 

5) When did the James Bond franchise start?

The James Bond franchise started in the 1960s.

6) In terms of film censorship and graphic content, what began to change in British film in the 1970s and 1980s?

 Between the 1970s and 1980s   sexual scenes and violence began to increase because it was more widely accepted by people.

7) What groups are often represented in British film? Give examples of films these groups feature in.

Higher class people who are very wealthy for example Skyfall.

8) What does the Factsheet suggest might be the audience appeal of British film?

British culture is more appealing to audiences as it is different from their everyday lives. Also a lot of British people know themselves that British films are not accurate at all in terms of comparing them to their everyday lives. This could be seen as quite humorous for British viewers.

The British film industry: institutional context

To complete our introduction to the British film industry, we need a little more institutional background.

We will be using another Media Factsheet to finish our background research on this exam topic. Complete the following tasks on your blog:

Important note! Our Media Factsheet archive is now on the M: drive Media Shared:

M:\Resources\A Level\Media Factsheets. 


1) Find Media Factsheet #100 on the British film industry. Save it to USB or email it to yourself so you have access to the Factsheet for homework

2) Read the whole of Factsheet #100 British film industry


3) What is the 'cultural test' to see if a film counts as British?

The cultural test is a check-list which is set into 4 different sections. Each section is set out like this:

A - Cultural Context

A1 The film is set in the UK 4

A2 The lead characters are British citizens or residents 4

A3 The film is based on British subject matter or underlying material 4

A4 The original dialogue is recorded in mainly the English language 4

B - Cultural Contribution

B The film represents or reflects a diverse British culture, heritage or creativity 4

C - Cultural Hubs

C1 British studio and/or location shooting, visual effects or special effects 2

C2 British music recording, audio post-production or picture post-production 1

D - Cultural Practitioners

D1 British director 1

D2 British scriptwriter 1

D3 British producer 1

D4 British composer 1

D5 British lead actors 1

D6 Majority of cast are British 1

D7 British key staff (lead cinematographer, lead production designer, lead costume designer etc.) 1

D8 Majority of crew are British 1

4) Complete the task on the Factsheet, researching the films listed and finding out what they score on the cultural test: Sweeney, Attack The Block, The King's Speech, We Need To Talk About Kevin and Skyfall.

Sweeney:
£3,000,000

set in London

based on British subject matter 

English spoken 

UK based production company

British writer

majority of cast British

majority of crew British 

Attack the Block
£13,000,000

British writer/director 

main British actors 

set in UK

English language 

reflects British creativity 

set fully in London 

The King's Speech
£15,000,000

directors birtish 

writiers british 

lead actors are bitish 

shot in UK

skyfall 

We Need to Talk About Kevin
£7,500,000

directors birtish 

writiers british 

lead actors are bitish 

shot in UK

skyfall 

Skyfall
£250,000,000
British actors
set in UK
British directors 
shot mainly in UK

British production company

5) What is the main problem for the British film industry?
The film makers do not recieve their revenue because they have to sell their distribution rights to a distribution company.

6) What are three of the strengths of the British film industry?

They have outstanding creative skills and they have outstanding facilities.

7) What are the two options for the future of the British film industry?

British film-makers could choose to rely upon co-productions with American studios to keep the industry afloat and to attempt to make low budget films.

8) In your opinion, which of these two options would best safeguard the future of the British film industry?

I think is British films collaborated with american films a lot more revenue could be made.