Who you are working with: Khadijah
The psychographic group you are researching: Reformers
Introduce your example couple that represents your group:
Make up their names: Victoria and David
Where do they work/study?
Cambridge university graduates, now accountant.
What do they do in their spare time?
Shopping in farmers markets, they would shop at Waitrose and Morrisons.
They would go for a glass of wine and attend many dinner parties.
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
The times newspapers (phones and tablets)
They would also look at home magazines
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
Sky tv package, films they could watch would be movies like 'The Vow', 'Catch me if you can'
Auction shows
E-Media: What technology do they own? What websites do they visit (if any)?
- Social media (facebook, Instagram)
They would own apple products like iPhones, iPads, iMac.
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