MEST1 Section B: A Field In England

100 word summary

1. How was A Field In England’s release different to typical film releases? It was different as it used a simultaneous release – in cinemas, on DVD and all the rest- instead of a staggered release. 
2. What are the advantages to releasing the film across all platforms on the same day?The advantages is that it creates controversy and hypes up the films release as it is different to the mainstream/typical way of releasing a film. This means that audiences will find this interesting and either watch it at the cinema or buy it on DVD or Blu-ray or even on TV.
3. What are the disadvantages to this approach?The disadvantages is that the audience wont react to its controversial release as planned and resort to a cheaper way of watching the film, such as TV, therefore the film wont make as much profit/revenue as people wont go and watch it at the cinema or buy it on dvd etc.
4. What target audience would A Field In England be aimed at? Demographics and Psychographics.The target audience would be mainly middle-class as it is an independent art house film which attracts an ABC1 type of audience. In terms of psychographics groups succeeder's would be attracted to this film as they are part of a higher management. 
5. Do you think all films in future will be released across all platforms simultaneously in future?Yes, I think it is more effective as people download illegal copies anyway therefore the company will make more profit this way.