Ill Manors e-media: Tag London campaign

1.Summarise the Ill Manors Tag London campaign in 100 of your own words.

Fans were encouraged to tweet the hash-tag and say what they think about the current state of Britain to receive an exclusive sink peek of the tracks in ill manors before it was fully released. Nearly 300 of the 5,000 tweets revived within the 5 days were tagged by graffiti artists and projected around the city of London. The locations and images of these messages were then broadcast via the micro-site and Twitter users whose tweets had been tagged were messaged directly. With over 1.3k tweets on the day of realise compared to the previous week’s daily average of 220 tweets per day. To promote the album, Atlantic Records partnered with live stream production company LoveLive to deliver a live stream event of the album launch party to YouTube. The key objective of the campaign was to reflect the true nature of the album and mainly to connect with the fans. Twitter was the ideal platform to use for this campaign as it connected with the audience not just socially but politicly as well as they were able to voice their opinions about Britain today. 

2. How does the Ill Manors Tag London campaign help to promote the film?
The campaign helps to promote the film as it connected with the fans socially and politicly. Twitter users that follow Plan B or see it trending will read about it and may decide to take part, which therefore makes them want to listen to the album and watch the film. The fact that you get an excursive link to the tracks used in ill manors incises the audience and once they listen to the tracks they will then hopefully go onto watch the film. 

3. What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
There is a link between the campaign and the broadcast platform, which both gives us an insight to Plan B's ideologies and beliefs. Also, there is a link between the print side and the campaign as there are social media links  on the for example posters and billboards, which takes you to the twitter campaign and therefore promotes the album and the film.

4. Why might user-generated campaigns like this be more successful than traditional media campaigns?

The audience are the people who pay to watch the film or listen to the album there this can be more effective then traditional campaigns. This is good because it allows us to have a base which isn't biased, and therefore we do not get false information.  Also, for low budget films like this it is cost effective as it is cheaper than traditional campaigns.  

5. Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.


SOUNDS LIKE THE TRUTH #ILLMANORS

This tweet would target urban youth demographic as it sounds like it has been written by someone that likes Plan Bs music and believes in what he stands for. This would appeal to reformers as it condemns the actions that the government outline in the UK, as they don't believe they speak the truth.

#ILLMANORS INCLUSION NOT EXCLUSION.

This tweet would target mainly the urban youth demographic as it is aiming to voice their feelings to the people higher up in the social system. This is particular with the word inclusion, which shows how they feel as part of their society, which is basically excluded. This is very similar to the Radio campaign we saw as Plan B explained how he was excluded in his past experiences. 

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN.

This tweet would target again the urban youth demographic as it allows the audience to voice their opinions surrounding the government. It would apeal to reforms and struggers as they would mainly be against the conservative government. 

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB.

Again, this would target urban youth culture and in terms of psychographics would appeal to the aspirers, main streamers and resigned as they want everybody who has this stereotypical impression of the youth to understand that they are not all evil.

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS WILL DESTROY LONDON #ILLMANORS.

This tweet would appeal to strugglers and reformers and again the youth demographic or people that are struggling generally. This tweet suggests that the government is all to blame as it states 'The Olympics will destroy London'.