Ill Manors e-media: website analysis

Ill Manors blog task

Answer the following questions on your blog:

1. What examples can you find of the Ill Manors brand on the Ill Manors website homepage screengrab above? The Ill Manors logo is being used as a brand rather than a film name. I think this because the screenbag above from the Ill Manors' website its logo in big and bold for the viewer to recognise first despite its positioning. The name is being used as a hashtag which is a clever idea because it is free advertisement. Plus, its target audience uses social media and would be updated with the latest facts about the brand if their account shows any history of liking any of the Ill Manors content. In addition, we see the dark and dangerous estate of London in the background with thugs blocking any trespassers. Also, at the bottom of the image it includes a blade which has consistently been used in several other Ill Manors' advertisements. It must connote death and chaos as it is a weapon which can do significant damage. With the cold hearts of these criminals, viewers are left to believe they will show no mercy when handling the weapon as portrayed in the film.

2. How does the website encourage the audience to buy or interact with Ill Manors products?

On the top of the page in capitals it notes 'on blu-ray, dvd, download and on-demand now' which instantly attracts the readers attention. 

3. Look at Plan B's official website. How does it use social media in terms of content and design? 

There are links to their social networking account at the top of the website which allows users to get closer to Ill Manors and Plan B. They can take an interest in debates and campaigns which can take them off the streets and possibly reduce crimes. Also, for Plan B it is another method of advertising his productions. The website expresses music with links to concerts, music channels and performances.

4. Scroll back through the wall to look at posts from around the release date of Ill Manors. How does this statement on Ill Manors link to other texts we have studied as part of this case study? Do you agree with his claim that he "won't justify" the riots? 

As weather can present the characters' mood, the overcast weather shows how they are angry. This links to Plan B's ted lecture because he talks about youth reacting in violence because of their anger to the government. This violence could also be seen with the use of props as one of the characters is holding gun, thus showing violence.

5. Why do you think social media is overtaking official websites in terms of film promotion?

  Twitter and Facebook. The links to social media are important because of the target audience of this film. As the target audience of this film are youth, social media would be vital because majority of users online are youth.